Someone technical on your side of the table.
Most technical SEO arrives as a PDF nobody implements. Mine arrives as ranked tickets, and I stay in the thread with your developers until each one ships.
Martin StepanekDeveloper-led enterprise technical SEO consultant
Four ways in.
Scoped and priced up front, with direct access to me. You always know what you are buying before you buy it.
Technical SEO Monitoring
An audit tells you what broke. Monitoring means you hear about the next one in days rather than the following quarter. Every engagement opens with the full audit, so what I am watching is a system I have already been through end to end.
It starts with a full audit
The same crawl, render and log-file pass as the standalone audit, delivered as ranked tickets before anything is switched on. Without that baseline, monitoring cannot tell a new problem from one that was always there.
Watched at the speed each signal moves
Robots directives, sitemaps and uptime are checked every few minutes on VitalSentinel, the monitoring platform I build and run myself; indexation and Core Web Vitals land as fast as Search Console and field data update them. Structured data and crawler response codes come from a crawler and your own server logs. When your stack needs a check that does not exist yet, I write it rather than work around it.
A human reads the alerts
A platform licence buys you alerts, and alerts are mostly noise. I triage them myself — most get discarded, and when one matters you hear from me that day, with what broke and what to do about it, not at the end of the month.
A monthly call, and Slack in between
We meet every month to review what your team has shipped, both from the first audit and from whatever monitoring has found since, and agree what is next. Between calls your engineers ask me directly in a shared Slack channel — not a ticket queue, and not an account manager.
Technical SEO Audit
A full crawl, render and log-file pass over your site. You get dozens of findings — and, more usefully, the order to do them in. In 98% of audits at least one is critical.
Read, not exported
I read the responses your server actually sends: robots directives, redirect chains, rendered DOM, sitemaps and raw log lines. An export lists the symptoms; reading them finds the cause.
Ranked by what the fix earns back
Not by severity label. Every finding names where it lives — file, directive, log line or dashboard setting — the fix, and an effort estimate, so you can tell your team which four to do this sprint and which forty can wait.
A walkthrough with your developers
I go through the findings with the people who will implement them, and answer their questions on the call rather than in a follow-up email.
Website Migration Planning
A replatform can cost you a year of traffic in an afternoon. I have run them on enterprise sites large enough that no one person could hold the URL map in their head.
Mapped before anyone writes a redirect
Full URL inventory, redirect map, parity testing between old and new templates, and the hreflang and canonical rules written down before the build starts rather than patched after launch.
I sit in the launch, not the retro
I work alongside your engineers through cutover, reading the server logs live so a bad rule is caught in minutes rather than found in next month's report.
Verified in production
Every redirect, canonical and hreflang pair re-tested against the live site after launch, with the gaps written up as tickets rather than a status update.
Technical SEO Training
A day with your SEO specialists and the developers who ship their tickets. Built on your own stack, your crawl data and your open backlog — not a generic curriculum.
Prepared on your site, not off the shelf
I crawl and read your site before the session, so every worked example is your templates, your redirects and your rendering path.
SEO and engineering in the same room
The handover between them is where most technical SEO dies. Training both together is the point of the day, not a scheduling convenience.
Remote, or on-site across Europe
Online sessions run anywhere. On-site is typically within Europe at the same day rate, with travel billed at cost.
A small number of long engagements.
They both mention the implementation
Neither was asked to. Both reached for the development background — one for what it made possible to implement, the other for how it reached his developers.
“We've been working with Martin for several years now and we truly appreciate his professional and systematic approach, which also takes our business goals into account. In addition to his deep knowledge of SEO, he's able to break down proposed strategies into actionable steps and, thanks to his previous experience as a programmer, communicate them effectively to both our editorial team and our external developers.”
“Martin's development background established a foundation for implementing sophisticated strategies, particularly technical SEO initiatives. With him, our team significantly enhanced the performance of two high-traffic websites.”
What your engineers get out of it
The question at this price is not whether your site has technical problems. It is whether the work you are buying will survive contact with the people who implement it.
A developer who does SEO
10+ years shipping production code first, and still shipping it. Rendering, caching and build pipelines understood rather than guessed at.
Ranked, not listed
Every finding carries an effort estimate and what the fix is worth, so sprint planning is an argument about four items rather than fifty.
Straight to your team
I answer your developers' questions myself, in their language, and stay on the thread until the fix is live in production.
You keep the knowledge
Each finding explains why it matters, not just what to change, so your team catches the next one without me.
Not sure which one you need?
No deck, and no attempt to sell you the biggest one. I will tell you honestly whether that is an audit, a migration plan, standing monitoring, a day with your team, or nothing at all.
- No cost
- No commitment